Social Media & its Impact on Online Recruitment

Changes in digital recruiting

Armando Ruffini, Co-Founder & CEO of Zubka, demonstrates how digital recruiting has matured dramatically over the last few years: "Recent statistics from BRMB Internet Monitor show that there are now 12 million people using the internet to find jobs in the UK alone. NORAS figures also tell us that online recruitment is increasingly successful, with 56% of online job seekers getting a job via the internet in 2007, compared with 44% in 2004. Online advertising revenues for the sector overtook those of national press in 2005 according to the Advertising Association, and are expected to overtake trade press imminently."

Kelvin Newman, Natural & Social Search Manager at SiteVisibility explains how expectations have changed: "As more individuals and business have moved online inevitably competition has increased. This means recruiters and job boards must ‘earn' the attention of their audience rather just ‘buy' it or ‘expect' it. It's no longer enough to have a website that merely is a list of current vacancies. You have to add value, this can come in a number of ways; building a community, producing compelling content or facilitating relationships between candidates & clients, whichever you choose more strategy and effort is required."

Full article - http://www.onrec.com/newsstories/20440.asp

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