Job types within Marketing & Advertising
Marketing & Advertising
Marketing jobs and public relations are amongst the most popular career choices for graduates. Almost 17,500 people are employed in marketing jobs, almost 48,000 in PR and nearly 814,000 in direct marketing. Companies are reportedly spending more on marketing, generating new marketing jobs, than they have in the last three years.
In marketing jobs, marketing includes the planning, market research, promotion, media relations, product development and direct marketing of products, services and concepts. Marketing jobs in the advertising and PR segment involve elements of marketing, but are mainly focused on the promoting and selling of products and services. The PR element of marketing jobs involves the management of reputation and opinion, influencing behaviour and maintaining goodwill and mutual understanding.
Marketing jobs exist in a fast-paced, creative industry. By its very nature, marketing jobs always need fresh ideas and talented individuals. Whilst marketing jobs are often viewed as exciting, even glamorous, there is intense competition at entry levels, consistent high standards and tight deadlines are demanded, and hours can be long.
There is an acute shortage of people in marketing jobs with modern direct and digital marketing skills. Employers with marketing jobs may pay premiums for these highly sought after skills. Career-minded individuals seeking marketing jobs should consider IDM qualifications training. Marketing jobs offer average entry salaries but after several years provide successful workers in marketing jobs with excellent incomes.
Search above for the best marketing jobs for you.